Startup Scale-Up Masterclass Series 2.0
AIC IIT Delhi successfully organized the Startup Scale-Up Masterclass Series 2.0 – Building Sustainable Growth Through Value Engineering & GTM on 04 August 2026 to strengthen the growth, commercialization, and strategic capabilities of startups. The program brought together startup teams and participants from academia to provide practical insights into Go-to-Market (GTM) strategies, Product-Market Fit, business strategy, technology-led transformation, and value engineering.
The masterclass provided participants with an opportunity to learn from experienced industry and strategy professionals and understand practical approaches for building sustainable and scalable ventures.
04th August 2026
10:00 AM – 04:30 PM
AIC IIT Delhi, IIT Delhi Sonipat Campus, Sonipat, Haryana
Objectives
The primary objectives of the program were to
Enhance understanding of Product-Market Fit and Go-to-Market strategies.
Provide practical insights into business models and growth strategies.
Introduce Value Engineering as a tool for sustainable startup growth.
Develop understanding of cost optimization without compromising quality.
Encourage innovation, customer-centric thinking, and value creation.
Inaugural Session
The program commenced with participant registration and welcome tea , followed by a welcome address by Mr. Alok Pandey, CEO, AIC IIT Delhi , who introduced AIC IIT Delhi and welcomed the participating startup teams and participants.
The inaugural session set the context for the masterclass by highlighting the importance of strategic growth, innovation, market understanding, and sustainable value creation for startups.
The first technical session was delivered by Shri Gaurav Sahni, IIT Delhi Alumnus, Strategy & Growth and Design Thinking Expert (Ex-Nike).
The session focused on helping startup founders understand key aspects of building and scaling a successful business. The discussion covered:
- Understanding Product-Market Fit (PMF)
- Developing an effective Go-to-Market (GTM) strategy
- Customer discovery and market validation
- Business model and growth strategy for startups
- Strategies for product commercialization
- Scaling through technology and digital transformation
- Practical insights from global product and strategy experience
The session provided participants with practical perspectives on aligning products with customer needs, developing effective market strategies, and building scalable business models.
The second technical session was conducted by Dr. Saurabh Kwatra, Head, Trimmed Innovations; Partner, Tokyo Innovation Base, Tokyo Metropolitan Government; and Teacher (Summer 2023), ESP, MIT.
The session introduced Value Engineering as an innovative approach for startups to enhance customer value, optimize costs, and support sustainable growth. The discussion covered:
- Fundamentals of Value Engineering for startups
- Identifying customer value and eliminating non-value activities
- Cost optimization without compromising quality
- Design thinking and innovation for sustainable growth
- Value creation through product and process innovation
- Case studies on applying Value Engineering in startups
The session enabled participants to understand how systematic value engineering and innovation can contribute to improved products, efficient processes, and sustainable business growth.
The event witnessed participation from startup teams and students/participants from academic institutions.
- 30 participants from GJUS&T, Hisar
- 40 team members from AIC IIT Delhi incubated startups
- Total Participants: 70
The diverse participation provided an opportunity for interaction, knowledge sharing, and networking between incubated startups and academic participants.
The Startup Scale-Up Masterclass Series 2.0 successfully:
- Strengthened participants' understanding of Product-Market Fit and GTM strategies.
- Provided practical insights into business strategy and sustainable growth.
- Enhanced understanding of technology-led business transformation.
- Introduced Value Engineering as an innovative toolkit for startups.
- Highlighted approaches for cost optimization and customer value creation.
- Encouraged design thinking, product innovation, and process innovation.
- Facilitated interaction and networking among incubated startups and academic participants.
The participating startups represented sectors including Artificial Intelligence, Textile Tech, Defence Technology, Road Safety & Mobility, Aerospace, CleanTech, AgriTech, HealthTech, Biotechnology, Agri Tech, Energy &Sustainability, and EdTech etc.
The Startup Scale-Up Masterclass Series 2.0 – Building Sustainable Growth Through Value Engineering & GTM successfully provided startup teams and participants with practical knowledge and strategic insights required to build scalable and sustainable ventures.
The sessions on GTM, Product-Market Fit, Business Strategy, Technology-Led Transformation, and Value Engineering offered valuable perspectives on market validation, business growth, cost optimization, and innovation. The program further strengthened AIC IIT Delhi's commitment to empowering startups through knowledge, industry expertise, mentoring, and ecosystem engagement.
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